Revlon – New Principal on the Serbian Market
Partnership with a Global Leader in Hair Care Appliances
As of October 1st, our new principal on the Serbian market is Revlon, a global leader in the production of hair care appliances.
By expanding our portfolio in the hair care devices category and introducing a globally recognized brand, Nelt strengthens its market position and opens up opportunities for various activities within the electrical and e-commerce channels.
The focus this year is on the Serbian market, and following a successful launch, further expansion is planned to other markets we cover, primarily Montenegro and North Macedonia.
“With the Revlon Hair Tools portfolio, we plan to be present in 1,200 delivery points across six different sales channels. We are confident that we will position these products at the top of the market in record time,” said Jakša Petrović, eCommerce and Electronics Manager.
The partnership with Revlon confirms our strategic commitment to positioning international brands on the domestic market.
“We are delighted to welcome our new distributor in Serbia, Nelt Group, to the Revlon Hair Tools family. This collaboration marks an important step in our strategy to expand brand presence across Europe and to continue our mission of providing affordable, high-quality styling tools to more consumers.
Nelt Group is a highly respected distributor with a strong market presence and a professional approach to building brand recognition and driving business growth. Their proven success in positioning international brands in Serbia gives us full confidence in their ability to achieve the same with Revlon,” said Kamil Boson, Associate Marketing Manager EMEA, Revlon.
Revlon is an American multinational company founded in 1932 in New York, whose cosmetics and personal care products are sold in more than 150 countries worldwide.
