Executive board

Darko was appointed General Manager of the Nelt Group in 2024, after spending more than three years as Executive Vice President within the company. He has many years of experience holding top positions in corporate management. In the Coca-Cola Hellenic Bottling Company he was working closely with the CEO office on strategic projects, while in the company Procter & Gamble he held a number of top management positions in finance for over 11 years.

Nenad Miščević joined Nelt in 2025. He has twenty years of extensive experience and eight years of expertise in general management of large FMCG companies. He gained most of his experience at Pepsico and further demonstrated his competencies as the CEO of Nectar Group. He holds a degree from the Faculty of Economics in Belgrade.

Goran has a two-decade long experience in the FMCG industry and is a proven professional and leader. He began his career in Orbitko. Upon the acquisition, carried out by Nelt, he advanced in his career undertaking positions of Sales Supervisor, Pre-Selling Manager, Sales Manager, all the way to the position of Executive Manager, which he held until May 2024. He is active in social initiatives and is a member of several Management Boards.

Sonja joined Nelt in 2024. Previously she has worked for over 23 years in The Coca-Cola System and Heineken. Sonja is a seasoned leader with immense experience in business development, commercial excellence, marketing, corporate affairs and communications as well as P&L management. She has worked on creating and implementing business strategies and transformations across different geographics like The Balkans, Russia, Ukraine, Greece and Cyprus. She graduated International Trade at the Faculty of Economics at the State University of St. Cyril and Methodius in Skopje, North Macedonia and holds Masters in International Marketing from ESCEM Business School in Poitiers, France.

Boris has been with the company since 1997. During his 20-year career in Nelt, he held the most responsible positions such as the position of General Manager of Neregelia in Montenegro, Sales Manager of Nelt in the Western Balkans and now the current position of Vice President for African Markets.

Marko joined Nelt in ​2022. He began his career in the financial sector at Procter & Gamble, holding different corporate and commercial finance roles, including the position of​ Financial Manager for the Wester Balkans. He continued his career at Novartis, holding several managerial positions for the markets of (Serbia, Slovakia, Romania), the wider region, CEE and Europe in the corporation’s headquarters in Switzerland. He​ graduated Management at the Faculty of Organizational Sciences in Belgrade.

Bojana came to Nelt after a fourteen-year career holding various HR positions at Coca-Cola Hellenic on almost all markets of the Western Balkans. She began her career in Gi Group where she worked as consultant. She completed her Master Studies at the Faculty of Philology of the University of Belgrade, Department of Serbian Literature.​

Milan joined Nelt in 2017 and today is responsible for managing the Information Technologies of all Nelt Group companies. He turned his professional interest to IT and gained significant experience at Generali Insurance, where he progressed from Software Developer to Sector Director. He graduated from the Faculty of Mathematics, University of Belgrade.

Aleksandra joined Nelt in 2024, as an experienced professional with yearlong experience in the implementation of digital initiatives,  data management and analytics, as well as IT operations. She has graduated from the Faculty of Science and Mathematics in Novi Sad.