FMCG Distribution & Market Development

Nelt Group is a leading distribution and market development partner for some of the world’s most recognised consumer brands, as well as a growing portfolio of regional and Nelt-owned brands.

Across Southeast Europe and Sub-Saharan Africa, Nelt companies provide end-to-end commercial solutions that go far beyond product sales. Combining deep market knowledge, advanced route-to-market capabilities, strong customer relationships and extensive sales coverage, we help our partners build brands, develop categories and achieve sustainable growth in highly diverse markets.

Our commercial operations integrate demand and inventory planning, sales execution, trade marketing and customer service, supported by data, technology and a continuously evolving distribution infrastructure. This enables us to manage complex portfolios, adapt execution to local market dynamics and ensure product availability across a broad range of sales channels.

Nelt’s sales network covers modern and traditional retail, convenience and petrol channels, kiosks, pharmacies and healthcare facilities, specialised retail and other relevant points of sale.

Through this network, we connect brands with customers and consumers, transforming distribution into a platform for long-term market growth.