Chips Way
Chips Way is a Serbian snack producer with more than five decades of experience in the category and a portfolio of established regional brands.
The company began operations in Čačak in 1971 and has undergone a significant transformation through continued investment in production, technology and portfolio development.
Since 2022, Chips Way has been part of the Integral Investment Fund and Nelt Group business ecosystem.
A major investment cycle of more than EUR 20 million has strengthened the company’s manufacturing capabilities through new production lines and the modernisation of production and storage facilities. Today, Chips Way operates four production lines and continues to expand its capabilities across the chips, flips and popcorn categories.
The company’s portfolio includes established brands such as Čačanski Čips and Gricko, while continued investment in product development supports expansion into new flavours, categories and markets.
Chips Way works closely with local potato producers and uses locally grown potatoes in its potato chips production, connecting agricultural sourcing with modern manufacturing capabilities.
With products present in more than 10 markets, the company is focused on further strengthening its brands and expanding its regional presence.
200+ employees
10 Global markets
4 Production lines
Brands
Markets
Austria • Bosnia and Herzegovina • Bulgaria • Montenegro • Greece • Croatia • Kosovo • North Macedonia • Germany • Slovenia
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