Stepping into accelerated growth and development – Ascend Base Camp I

The Ascend Base Camp I event continued with presentations dedicated to business units, where Nelt Group’s Vice Presidents shared insights into results achieved over the past year, as well as planned initiatives and priorities for the period ahead.

Nenad Miščević, Vice President for Serbian market, presented plans for the upcoming period, highlighting new partnerships in distribution and logistics, the central warehouse development project, and continuous investments in people and business processes aimed at ensuring efficient and sustainable growth.

Goran Cerovina, Vice President for Adria markets, spoke about the strong regional Adria organization, describing it as a community that, with stable teams, new partnerships, and Romania as a development market, is delivering strong results. Investments in infrastructure and digitalization have laid the foundation for further portfolio diversification, strengthening of the pharmaceutical business, and enhancement of the logistics network. The focus in the coming period will be on further digitalization, portfolio strengthening, and talent development across the region.

Boris Mačak, Vice President for African markets, emphasized that the African region achieved significant growth and stable results, supported by new strategic partnerships. Candy Factory maintained stable operations over the past year, with organizational capacities further strengthened through local talent and investments in people. The focus moving forward will be on expanding in the Mozambique market, improving distribution through infrastructure and strategic partnerships, while own brands will play a key role in driving sustainable and accelerated growth.

Sonja Todorova, Vice President for Nelt-owned brand businesses, presented brand performance results, highlighting that Nelt’s brands are recognized as leaders in their categories, driven by innovation. Strengthening the portfolio and expanding into new markets will be of strategic importance going forward. For Neoplanta, the focus will be on the Delikates line, Patelina, and the relaunch of Pipi Gudi Ćuri, while for Baby Food Factory, priorities include the development of new products and categories, along with CSR initiatives focused on preventing childhood obesity through the program “Healthy Nutrition from the First Steps.”

The innovation from our Baby Food Factory was presented by Sandra Radenković, Global Marketing Manager for Nutrino Lab. Through their presentations, the Vice Presidents clearly demonstrated how strategic investments, a focus on people, digitalization, and brand development are building a strong foundation for the sustainable and accelerated growth of Nelt Group.

Following the presentations, Divna Maletić, Corporate Brand and Communications Expert, hosted a Nelt Talks Live session with Vuk Mijanović, Director of Logistics Excellence and Development, and Aco Tomašević, Director of Sales Excellence and Distribution Development. They discussed the results and future plans of the distribution and logistics sectors, as well as their personal journeys, career growth, and development within Nelt.

Vuk highlighted key priorities for the upcoming period, including investments in infrastructure and automation, expansion of the intermodal terminal, onboarding new logistics clients, a stronger focus on B2C, ESG strategy implementation, and process standardization.

Aco emphasized that distribution priorities will include onboarding new FMCG principals across the region, standardizing processes across markets, further development of the Nelt Market application, continued sales transformation and modernization, and ongoing use of software solutions such as KANTAR TRADEX & SFA.

Both Aco and Vuk, who have been with Nelt for more than two decades, also shared their personal stories, serving as strong examples of how the company develops its people, invests in talent, and strengthens leadership from within.