Alka Group Becomes Nelt’s New Principal on the Albanian Market
Nelt Shpk Takes Over Distribution of the Elephant Brand
The distribution portfolio of Nelt Shpk has been further strengthened through a new strategic partnership with Alka Group, one of the leading regional snack producers, reinforcing Nelt’s presence in the Albanian FMCG market.
As part of the partnership, Nelt will manage the distribution of the Elephant brand in Albania, focusing on market positioning, distribution development, and long-term brand recognition.
Elephant is an internationally recognized snack brand known for its innovative approach, high product quality, and distinctive concept in the pretzel category. The products are baked and produced without artificial colors or preservatives, while most of the assortment holds Vegan/Vegetarian, Halal, and Kosher certifications.
“Partnering with Alka Group represents an important step in the further development of our FMCG portfolio in Albania. The Elephant brand fits perfectly into our strategy of introducing strong, differentiated, and consumer-relevant brands. The combination of Nelt’s strong local presence and Alka’s experience and innovation will create additional value for customers, consumers, and the market,” said Alban Ujkashej, Executive Director of Nelt for the Albanian market.
The new partnership with Alka Group further confirms Nelt Group’s strategic commitment to portfolio development with strong international and regional partners, as well as its focus on long-term growth, operational excellence, and the advancement of market standards across the region.
“This partnership marks an important strategic step for us. We chose Nelt because of their strong local expertise, reliable infrastructure, and shared ambition for long-term growth. With Nelt’s support, we are confident that Elephant – Master of Incredible Snacks can become an iconic brand in Albania within the next two years”, said Marius Gaman, Business Development Director, Alka Group.
Alka Group has more than 30 years of experience in developing and manufacturing high-quality products, operating two modern production facilities in Romania and employing over 1,000 people. Today, the company is present in more than 50 markets worldwide and is recognized for its strong brand portfolio, innovative approach, and continuous product development in line with current consumer trends.
