Marko Cilić opens Ascend Base Camp I

At the very beginning of the event, attendees were welcomed by Milica Jević, Senior Corporate Communications Specialist, who outlined what to expect throughout the day and then invited Suzana Sikimić, Executive Director of Nelt BiH, to address the audience. Suzana extended a warm welcome to colleagues on Jahorina, highlighting how pleased she was to host teams from all markets in Bosnia and Herzegovina.

Following her opening remarks, Marko Cilić, Chief Financial Officer and Acting CEO of Nelt Group, officially opened the Ascend Base Camp I event. He thanked all participants and highlighted that it is a privilege to come together with colleagues from across markets to discuss achieved results and plans for the upcoming period at the first strategic checkpoint.

During his address, Cilić presented the financial results achieved so far within the implementation of the Ascend 2030 strategy, along with the status of key initiatives, new partnerships, portfolio development, and regional collaboration across Nelt Group companies.

“In a complex regional and global geopolitical environment, we have continued to implement our key strategic initiatives. We are entering the next phase of the strategy with a clear focus on business discipline, infrastructure development, and strong partnerships. We continue our ascent toward sustainable and accelerated growth, while investing in people, our organization, and the development of our own brands,” said Cilić.

He added that profitable revenue growth remains a top priority, along with the development of the pharmaceutical business, further strengthening of the organization, brand growth, digitalization through advanced AI solutions, and a strong ESG agenda focused on sustainable operations.

Cilić concluded by noting that each of us is part of the Ascend journey, and that we need to be even better and smarter going forward – because only together can we drive innovation, lead the growth of markets and categories, and turn that into profit. He emphasized that our ambitious Ascend goals can be achieved only – together.