Nelt BiH and Bambi Mark Ten Years of Partnership in Bosnia and Herzegovina

Nelt BiH and Bambi have marked ten years of successful cooperation in distribution. This strong and long-standing partnership has been built on trust, professionalism, and a shared commitment to quality and consumers.

To celebrate this important milestone, an event was held at Hotel Lavina on Jahorina Mountain, bringing together colleagues from Nelt BiH and representatives of Bambi.

The event was opened by Ljiljana Vasić from Bambi, followed by a welcome address from Mirsad Bektašević, Sales Director of Nelt BiH.

Throughout the event, participants explored key topics related to business performance, brand development, marketing activities, and future plans. The first part of the program focused on business results and the evolution of the partnership.

Miloš Vuković, Export Supervisor for Bosnia and Herzegovina in Bambi, presented achieved volumes, market trends, and key business indicators, while Ljiljana Vasić outlined the next steps and opportunities for further strengthening the partnership.

The program continued with a presentation by Tijana Pavlović from the Bambi Marketing and PR team, who showcased the development of campaigns and communications over the years, with a particular focus on the period from 2016 to the present day. The presentation highlighted key marketing activities, changes in brand communication, and plans for future campaigns and communication initiatives.

Isidora Papić from the Bambi Marketing team spoke about the brand’s development over the years, the most important activities, and the communication directions that have contributed to strengthening its position in the market.

“We are proud of a decade-long partnership built through daily collaboration, coordination, and mutual trust, which have been the foundation of our shared success. This anniversary is a strong incentive for further growth and new business opportunities at both the local and regional levels,” said Mirsad Bektašević, Sales Director of Nelt BiH.

During the event, Bambi representatives presented appreciation awards to Nelt BiH employees for their ten-year contribution to the development and growth of the brand. On that occasion, attendees were also addressed by Suzana Sikimić, Executive Director for the Bosnia and Herzegovina Market, and Ljiljana Vasić, Regional Export Markets Manager at Bambi.

The final part of the program featured a panel discussion focused on achievements, experiences, challenges, and future plans. The panel included Ljiljana Vasić, Miloš Pantović, Goran Cerovina, and Suzana Sikimić. Through an open and engaging discussion, participants highlighted the key factors behind the partnership’s success, supported by strong audience interaction and a relaxed atmosphere.

Thanks to Nelt’s extensive distribution network, consumers across Bosnia and Herzegovina have access to products from Bambi’s key categories, including Plazma, Wellness, Zlatni Pek, and Plazma Kocka.

With a clear focus on portfolio development, strengthening brand positions, and further expanding product availability, this partnership continues to reinforce Nelt’s role as one of the leading distribution and logistics systems in the region.