Nelt Group Launches Tradex Management Project

Last month, our Company launched the Tradex Management Project in the aim of upgrading of promotional investments and contractual costs management process, as one of our strategic projects.

The Tradex Management Project will be implemented as a software solution of Kantar XTEL, one of the leading providers of solutions which enable companies to manage revenue.

Marking this occasion, we have, together with representatives of the companies Kantar XTEL and NTT DATA Italy, organized a kick-off event attended by our Colleagues from the markets of Serbia, Montenegro, North Macedonia and Bosnia and Herzegovina.

The presentation was held by a representative of NTT Data Italy, who explained the project subject, its phases, timelines, manner of functioning and methodology. Darko Lukic, Nelt Group Executive Vice President presented the importance of the project for our Company, as well as the benefits we will have after its successful implementation.

Jelena Popovic, Commercial Policy and Promotion and Pricing Manager, pointed out that the entire event took place in a pleasant atmosphere on both sides.

“A positive atmosphere has been present on the project since the very beginning, and this is an excellent basis for cooperation and successful implementation of this very important project. Management of promotional investments and contractual costs is crucial for our Company. With smarter management and better control of these investments, we will ensure the achievement of long-term goals”, said Jelena.