Vitamin Horgoš is Nelt’s new principal in the Serbian market

Nelt’s new principal on the Serbian market is Vitamin Horgoš, one of the leading producers of paprika-based spices. By expanding its portfolio in the food category, Nelt further strengthens its market position in this segment.

The partnership with Vitamin Horgoš is part of the company’s strategic direction focused on collaboration with principals with strong and recognizable brands, as well as enhancing the market presence of their products.

Dušan Pavlović, Division Manager, highlighted that Vitamin Horgoš represents a valuable addition to the portfolio and an important step in further developing cooperation with high-quality domestic brands, whose products rightfully carry the “Best of Vojvodina” label.

“We are focused on ensuring wide availability of the brand across Serbia and further strengthening its recognition through a strong sales organization. Our experience and commitment to customers and principals remain the foundation of the results we achieve,” said Dušan.

Dušica Stamenić, Key Account Manager at Vitamin Horgoš, stated that selecting Nelt as the official distributor for the Serbian market represents an important step in the brand’s further development, relying on Nelt’s strong distribution network, professionalism, and high standards.

“We believe this partnership will ensure wide availability of our products across Serbia and set a strong foundation for long-term cooperation,” said Dušica.

The initial focus of the partnership between Nelt and Vitamin Horgoš is the Serbian market, with plans to expand cooperation to other markets where Nelt operates.

Vitamin Horgoš is a food company based in Horgoš, with a tradition dating back to 1947. The company specializes in pepper processing and the production of spices, food seasonings, teas, and other food products.