Nelt Market Closes the Year with Strong Market Impact
The results confirm the strength of the teams and the important role the platform plays…
Nelt Market demonstrated in 2025 how strongly it can influence sales, operations, and everyday collaboration with customers.
The application has strengthened its position as the most dynamic B2B platform of its kind across the Serbian and African markets, transforming the way retailers order, plan, and operate every day – in real time, with data instantly available at their fingertips.
What makes the 2025 results particularly significant is the fact that growth was driven by a deep understanding of processes, discipline in execution, and the dedication of the people who work with the application on a daily basis.
In 2025, the platform recorded:
- €18.1 million in revenue via the app
- 79,000 orders
- 6,900 delivery points
These results confirm that the platform functions as a fully-fledged business channel – not as an add-on, not as a parallel flow, but as an integral part of how sales and logistics operate in the field.
Aleksa Šaponjić, Director of Digital Products at Nelt Group, emphasizes that behind every growth result are the people who ensure that the platform remains fast, reliable, and aligned with the real needs of the retail sector.
“Thank you to everyone who contributed to this result. It wasn’t easy, but it was well-earned. We proved that we can work quickly, accurately, and in full alignment with the field – and that is what sets us apart. We are entering the new year with a clear ambition: even faster platform development and even stronger support for our field teams,” said Aleksa.
In the period ahead, we will continue developing new functionalities, strengthening support for our teams, and preparing for expansion to additional markets.
