Chips Way Becomes Nelt’s New Principal in Bosnia and Herzegovina
Event Held to Mark the New Partnership
Our company in the Bosnia and Herzegovina market has launched a new partnership with Chips Way, which has officially become a new principal in the Nelt BiH portfolio.
To mark the beginning of this important collaboration, a kick-off event was held at our company in BiH, where the new partnership was formally presented. The event was attended by colleagues from Nelt BiH, as well as representatives of the Chips Way management team.
The program opened with a presentation and remarks from our colleague Mirsad Bektašević, Sales Director of Nelt BiH, who welcomed the guests and emphasized the importance of the new partnership.
“Real results come when a strong brand and strong people come together. I believe in the synergy we have created and I am confident that our joint strengths and professionalism will set new standards in developing the brand in our market,” said Mirsad.
This was followed by a presentation from Luka Jovanović, CEO of Chips Way, who spoke about the origin and development of the brand, as well as its market position.
Vladimir Šćekić, Commercial Director of Chips Way, spoke about future business operations and plans, while Milica Savinšek, Marketing Director of Chips Way, addressed the audience from a marketing perspective, placing special focus on the evolution of the brand’s visual identity and packaging improvements over the years.
“The cooperation with Nelt in Bosnia and Herzegovina came naturally and confirms our strategy of continuous growth and strengthening regional presence. I am confident that Nelt’s reliable distribution network and strong market coverage will further reinforce our position here, all with the goal of improving business performance,” said Luka Jovanović, CEO of Chips Way.
The audience was then addressed by our colleague Sanela Vezir, Division Manager, who spoke about the preparations for the new business operations and expectations from the partnership between Nelt and Chips Way. To close the formal part of the event, Mirsad Bektašević thanked everyone for their attendance and support.
After the official program, the event continued in an informal atmosphere with refreshments, further marking the beginning of this new collaboration.
