Nelt Commences Business Operations in the Romanian Market

Nelt Corp is the newest company within our Group. It has been established in the Romanian market, headquartered in Bucharest, and will be led by Gabriel Barbu. Following the successful launch of operations in Croatia and Slovenia three years ago, this development presents the Group with opportunities for further strengthening its presence in the European market.

“With a population exceeding 19 million and robust economic growth, Romania offers stability and long-term expansion opportunities,” noted Goran Cerovina, Vice President for the Adria markets.

“The Romanian market, with a GDP of around 330 billion dollars, provides significant business opportunities, especially in Bucharest, which serves as both a political and economic hub. Given the development of the retail sector, marked by the strong presence of international retail chains, local businesses, and e-commerce, this market holds strategic importance for us. With increasing foreign investments and the enhancement of logistical capacities, Romania has emerged as an attractive destination for business activities in the region,” added Goran, emphasizing Romania’s significant advantage of excellent connectivity with neighboring markets through modern transport networks—road, rail, and sea.

Gabriel Barbu joins our team after a 25-year career in the FMCG industry, specializing in sales, marketing, business strategy development, and implementation. He has gained extensive professional experience in multinational companies such as Coca-Cola HBC and Henkel Romania, where he served as an Executive Director for ten years.

“Enhancing the positioning of Nutrino products and boosting sales are our primary objectives. In the long term, we plan to expand our brand portfolio and establish ourselves as a reliable and preferred partner in this market,” stated Gabriel.