Nelt continues to accelerate

One year after launching our umbrella business strategy, “Accelerate 2025”, the first Accelerate Checkpoint event was held in Belgrade today.

Managers and directors of all Nelt Group companies gathered at a one-day conference where they presented the status of strategic projects, reviewed the accomplished results, and presented plans for the current year.

In his opening speech, the Nelt Group CEO Miloš Jelić reminded the attendees of Nelt’s thirty-year development from a small family business to an international organizational system that employs over 5,000 people in Europe and Africa.

He pointed out that in 2022 Nelt Group had the highest revenue growth in the last six years.

“By increasing our income, we have shown that we have begun to live the Accelerate 2025 strategy,” Jelić said.

CFO Marko Cilić presented the key financial data for distribution, logistics, brands, and the holding, while Bojana Mucić presented the most important projects and plans for the HR sector.

Vice President of the Group for African Markets, Boris Mačak, presented the results from this business domain, as well as the focus areas for this year.

“We will focus on building the recognition of the Oko brand, expanding to new markets, launching new low-tier brands, and entering new complementary categories,” Mačak said.

The directors of our companies Neoplanta, Baby Food Factory, and Chips Way presented the results for 2022 and the focus areas for 2023.

Darko Lukić, Nelt Group’s executive vice president, exposed the goals for 2023, as well as the importance of a balance between short-term results and laying a healthy foundation for long-term sustainable success.

Digital products manager Aleksa Šaponjić, data management and reporting manager Biljana Atanasković, supply chain operations improvement manager Nenad Rakočević, distribution operations improvement manager Darko Mrkonja, and ICT executive director Milan Bukorović spoke about the status of strategic projects.

The teams that led projects that contributed the most to the acceleration of our company’s growth won the Top Accelerator award, and they were presented at the event.

Awarded projects: SAP and SFA implementation on the Albanian market, Masters competition on the North Macedonian market, the launch of Chipita on the market of Bosnia and Herzegovina, development of the Nutrino Lab brand on the Montenegrin market, the start of cooperation with Colgate on the Zambian market, development of Kraš business into the MT channel on the Serbian market, the inauguration of the new external warehouse in Šimanovci, Performance & Talent management led by the HR sector, the Let’s Accelerate Together project of the corporate communications sector, the optimization of sales and delivery routes in the supply chain and the eInvoice and DMS project implemented on the Serbian market financial sector.

A surprise guest marked the end of the event. The well-known athlete Ivana Vuleta talked with corporate communications manager Marko Milanković about career challenges, motivation, and the transformation in professional sports.