New partnership for Nelt ST

Nelt ST, a member of the Nelt Group in North Macedonia, started a new cooperation, and from 1 April 2023 handles the distribution and logistics of the entire portfolio of the company Chips Way, with its well-known brands of salty snacks. With this partnership, the Macedonian market will have the opportunity to get to know all the products of this company for the first time.

North Macedonia is one of the most important export markets for Chips Way, where potato chips are one of the best-selling products in their category. For other products in their portfolio, this market will be in the export focus by increasing the presence of the entire assortment on retail shelves.

“It is with mutual satisfaction that we are starting this cooperation. Our common goal is to distribute the entire Chips Way portfolio and increase business in North Macedonia. This is a great challenge for us, but also a privilege,” said Saško Blaževski, Nelt ST CEO.

Marking the beginning of the collaboration, events were held in Skopje where the Nelt ST and Chips Way teams presented the assortment of goods and joint plans for conquering the market.

“Cooperation with Nelt in Macedonia was one of our key goals for 2023. We are especially pleased that with this partnership we will present all products from our portfolio for the first time. We want the flips and popcorn categories to achieve the same results as we have with potato chips,” said Luka Jovanović, general manager of Chips Way.