Aleksa Šaponjić at the FMCG Summit
How are digital platforms transforming the way distributors, customers, and brands do business?
Aleksa Šaponjić, member of the Supervisory Board and Owners’ Office of Nelt Group, discussed how digital platforms are transforming the way distributors, customers, and brands operate at this year’s FMCG Summit in Belgrade, during his presentation titled “Digital Transformation of Retail: How Platforms Are Changing the Game.”
Nelt Market provides customers with easier access to information, a simpler ordering process, and greater flexibility in their daily operations. For principals, the platform creates new ways to connect with the market and enhances product visibility.
The discussion also explored the evolving role of distributors from the principals’ perspective, as well as the importance of digital platforms in developing modern distribution models.
Organized by InStore Media, the FMCG Summit brought together leading representatives of the FMCG industry to exchange experiences and discuss current challenges, innovations, and trends shaping the future of the market.
