Polimark is Nelt’s new principal in the Serbian market

Since February 2024, the distribution portfolio of Nelt in Serbia has been enriched by another partnership. This new partner is Polimark, a domestic company with a multi-decade long history of success and leadership in the domestic and regional markets.

The cooperation has begun with great optimism, and the first year of partnership is expected to bring a revenue of € 34 million and open more than 60 new jobs.

“With the tradition of values and visions for the future we share with Polimark, we believe that common success is secured. I am certain that we will justify Polimark’s trust, as well as the trust of our customers in the Serbian market, with high quality field work and results achieved. Nelt Group has many years of experience in distribution and a very strong network, which are key factors for the beginning of a successful partnership with Polimark. Also, I would like to point out that both companies have been focused on product innovation and high product quality, so that we can, with joint effort, supply the market with an even wider and higher quality product portfolio in a greater number of regions and stores in Serbia,” said Robert Jenovai, CEO of Nelt Group for the Serbian market.

Polimark was founded in 1989, and the production of the first brand commenced in 1992. Today, after more than thirty years of business, it is the largest manufacturer of condiments in the region. From the very beginning, the company’s goal was focus on product quality, based on which Polimark has maintained leadership in the market.

“Our focus will continue to be on quality, production, brands and exports, and it is on the distributor to make our product portfolio even more accessible. I’m certain that we have made a good move because our partnership with Nelt guarantees a step forward in distribution and better market share. This partnership is an important step for both companies, opening new opportunities for growth and expansion in the Serbian market, to the satisfaction of all our consumers,” stated Vojin Starčević, owner of Polimark.

In addition to the famous brands of ketchup, mayonnaise and mustard, Polimark nowadays produces a wide range of products such as table spread margarines, cooked and canned tomatoes, various sauces and dressings, universal spices, cooking cream and whipping cream. The daily production capacity of the Polimark has increased from the initial 120 kg to the impressive 140 tons, out of which 50% of products are intended for markets outside Serbia.