Nelt Group and Mondelez International executed the “We fight for our forests” campaign

Through the partnership with our principal Mondelēz International, we have started planting the 100,000 black pine seedlings, on the Dajbaba mountain, near Podgorica. In the upcoming period, different locations in Danilovgrad, Kolašin, Andrijevica and Mojkovac will be greened.

The campaign began in July of this year, and consumers who purchased Milka products in the value of 5 euros became part of the campaign, by donating funds for new seedlings and preservation of biodiversity.

Ljilja Pižurica, Executive Market Director for Montenegro and Albania at Nelt Group, said that this campaign is a step forward towards a more sustainable future, and testifies of the power of a joint campaign in the fight for preservation of nature.

“We showcase an example of the strength of a partnership between two companies, as well as the importance of caring for the local community in action. With Mondelēz International and our fellow citizens, we have made a significant step towards the preservation of the natural heritage of Montenegro. We continue to work on strengthening our partnership and remain a stable support to communities in which we operate, because this is at the top of Nelt Group’s priority list”, she said.

The institutional support for this initiative was provided by the Ministry of Agriculture, Forestry and Water Management, the Ministry of Tourism, Ecology, Sustainable Development and Northern Development of Montenegro, Podgorica, as well as PC Zelenilo.